Understanding Hops

Hops are the flowers of the Humulus lupulus plant, essential for adding aroma, bitterness, and balance to beer. In addition to enhancing floral, citrus, or pine-like flavors, they also act as a natural preservative, extending the beverage’s shelf life

Did you know?

• 97% of all hops produced are used to add aroma and bitterness to beer, thanks to their resins, polyphenols, and essential oils.

• Hops are also known for their relaxing properties—helping to reduce stress and improve sleep quality.

• Beyond brewing, hops are gaining ground in herbal medicine, dietary supplements, aromatherapy, pharmaceuticals, and cosmetics.

Our origin

Greenest is a Brazilian holding company committed to transforming the hops supply chain in Brazil. Born from the merging of ideas and purposes with TechLúpulo — a technical consultancy and research center with over 20 years of experience — Greenest integrates science, innovation, and sustainability to position Brazil as a global leader in high-quality tropical hops production.

About Greenest

Agrotech specialized in cultivating and developing Brazilian-grown hops.

With a strategic ecosystem, we combine biotechnology, genetic research, and sustainable practices to deliver premium-quality hops, perfectly adapted to Brazil’s climate—yielding up to three harvests per year with unmatched freshness.

Our business model integrates hop cultivation, processing, and sales for the brewing market, offering a fresher, more reliable, and highly competitive product.

We provide end-to-end solutions for the beer production chain—from raw materials to logistics and marketing—always with strict regulatory compliance and a strong commitment to ESG principles.

Explore Our Production

We lead hop research and development in Brazil, achieving high productivity while upholding strong ESG principles.

Our Hop Varieties

Intense citrus and floral aromas, with notes of grapefruit. Ideal for IPAs and Pale Ales.
Alpha Acid: 4.5% – 7%

Cascade

Magnum

Clean and stable bitterness, with a light herbal character, slightly citrusy, and hints of yellow and red fruits. Excellent as a recipe base. A classic bittering hop.
Alpha Acid: 11% – 15%

Zeus

Clean and stable bitterness, with a light herbal character, slight citrus notes, and hints of yellow and red fruits. Excellent as a recipe base. A classic bittering hop.
Alpha Acid: 11% – 15%

Chinook

Resinous, citrusy, and spicy. Versatile for IPAs, Porters, and bold beers.
Alpha Acid: 12% – 14%

Nugget

Herbal and slightly woody, with a high alpha acid content. Great for balanced bitterness.
Alpha Acid: 11% – 15%

Perle

Refined and smooth, with spicy and menthol notes. Great for Lagers and light beers.
Alpha Acid: 5% – 9%

Comet

Bold and distinctive, with intense citrus notes and herbal, resinous touches. With a wild character, it gives a unique personality to IPAs, APAs, Sours, and experimental beers.
Alpha Acid: 9% – 12%

Our values

We use biotechnology and genetic research to develop varieties adapted to Brazil, with high yield and superior quality. We are always ahead, creating the future of hops.

Innovation

Transparency

We believe in clear, ethical, and trustworthy relationships with producers, partners, and customers. Everything we do is guided by data, responsibility, and open dialogue.

Collaboration

We grow together. We work in a network with brewers, farmers, universities, and institutions to strengthen the entire hop production chain.

ESG Commitment

Our business model integrates environmental responsibility, social impact, and solid governance, with a focus on generating sustainable value in the long term.

Get in Touch

Ideas, questions, or strategic partnerships: we are here to answer all your inquiries and meet your needs.